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CC licenses are a flexible way to share images while building on the strong foundation of traditional copyright law. Simply put, Creative Commons licenses allow the shift from “all rights reserved” to “some rights reserved,” enabling you to share your images under terms of your own choosing. This gives you control over distribution, and the non-exclusivity of the licenses means you can retain all commercial rights if desired.

Jonathan Worth

“Creative Commons enables me to use existing architecture really smoothly and to address the digital natives’ social media habits. The mode of information is the same, but the mode of distribution has changed. We don’t have all the answers, but CC lets me choose my flavor and helps me take advantage of the things working against me.”

British photographer Jonathan Worth’s work hangs in the National Portrait Gallery in London. He teaches photography at Coventry University in the U.K, and his course materials are released as open educational resources (OER) under CC BY-SA. He has photographed actors Colin Firth, Rachel Hunter, Jude Law and Heath Ledger. He is also one of an emerging group of photographers experimenting with sustainable working practices for professional image makers in the digital age. Jonathan Worth has been featured in:

The Telegraph - How the Power of Open can benefit photographers

BBC News - "Photographer Jonathan Worth explained that Creative Commons allowed him to sell his work for commercial use while still giving it free to individuals who wanted it for other reasons."

BBC News - "Photography and open education"

The Power of Open - Stories of creators sharing knowledge, art, & data using Creative Commons