The internet and technology have changed how people access images, and photographers are responding by employing new methods to reach audiences. These methods include personal websites, social media tools, photo-sharing platforms and communities, and tools such as Creative Commons licenses that enable easy sharing and reuse of creative works.
CC licenses are a flexible way to share images while building on the strong foundation of traditional copyright law. Simply put, Creative Commons licenses allow the shift from “all rights reserved” to “some rights reserved,” enabling you to share your images under terms of your own choosing. This gives you control over distribution, and the non-exclusivity of the licenses means you can retain all commercial rights if desired. Jonathan Worth “Creative Commons enables me to use existing architecture really smoothly and to address the digital natives’ social media habits. The mode of information is the same, but the mode of distribution has changed. We don’t have all the answers, but CC lets me choose my flavor and helps me take advantage of the things working against me.” British photographer Jonathan Worth’s work hangs in the National Portrait Gallery in London. He teaches photography at Coventry University in the U.K, and his course materials are released as open educational resou...
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